The last Apple TV+ price hike came in 2023, when the monthly subscription was raised from $6.99 to $9.99. The annual $99.99 rate for Apple TV+ is unaffected by the increase. Apple did not announce any new subscription plans alongside the price hike, meaning Apple TV+ will continue being the only streamer without an ad-suppported option.

Apple TV+ has increased its price yet again. Find out the new cost of an Apple TV+ monthly subscription inside.

Existing Apple TV+ subscribers can expect the price hike to roll out in the next 30 days. But there's a way to save if you plan on sticking with the streaming service for the next year.