Apple TV+ was once one of the most affordable streaming services on the market, but Apple just raised the price to $12.99, more than double its original price.

Existing Apple TV+ subscribers can expect the price hike to roll out in the next 30 days. But there's a way to save if you plan on sticking with the streaming service for the next year.

The streaming service will now cost $12.99 per month in the U.S., up from $9.99, representing a 30 percent increase. The price hike is effective as of today, Thursday, Aug. 21, 2025, for new customers; existing customers will see their bill go up within 30 days.