MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

Part of its split from Comcast, MSNBC will be renamed to My Source News Opinion World (MS NOW) and will acquire a new logo as a result of this historic change of ownership

MSNBC will be rebranded as My Source News Opinion World, or MS NOW, later this year, as the network prepares for its spinoff from Comcast, while it also will shed the Peacock logo. The change, announced on Monday,

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

FCC Chairman Brendan Carr sent a letter to Comcast on Tuesday announcing a probe of the company's relations with NBC affiliates.

The upcoming spinoff of communications giant Comcast’s ($CMCSA) linear television arm, which will form a new operation called Versant, will not

As NBCUniversal spins off its cable holdings, MSNBC is rebranding without the rainbow Peacock. When MSNBC spins off from NBCUniversal (NBCU) by the end of the year to become an independent company, it will have a new name and logo.