Logo changes sparked an online backlash from customers, some of whom mourned the loss of "Uncle Herschel" like a family member.

An ongoing attempt by Cracker Barrel Old Country Store (CBRL.O) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gai...

However, the company has also been hit financially— with shares of CBRL falling as much as 15% in trading Thursday.