Logan and Jake Paul, two of the creator economy’s biggest stalwarts, are only gaining steam—and not just from social media. The brothers, 29-year-old Logan and 27-year old Jake, have each raked in millions in MMA fighting,

It was morbid curiosity that made me tune in to Netflix’s live boxing match between Jake Paul and Mike Tyson on Saturday night. The stream ran into technical issues, and the fight itself was slow and ponderous. But there was something else that kept me watching: all of the jokes flying on Bluesky.

The fight attracted a huge amount of media coverage. Tyson is one of the most famous men on the planet, while Paul drew in a younger audience. According to Paul, 120 million viewers watched it live globally on Netflix. The tech firm has said it will reveal further viewing figures on Tuesday.