His strong season also presumably led to him receiving a substantial amount of money in the NIL department. According to On3, Smith possesses an NIL Valuation of $4.2 million and has inked deals with brands such as Nintendo, Red Bull, Lululemon and most recently Adidas, which was announced on Wednesday.

Ohio State star wide receiver Jeremiah Smith has signed an NIL deal with a surprising shoe company, according to a post on social media.

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame with an endorsement deal from Adidas.