The sold-out Camp Randall Stadium concert in Madison July 19 was the first following that awkward Coldplay concert moment that's gone viral.

Well, something of the sort occurred at the Coldplay concert at Gillette Stadium Wednesday night and “awkward” doesn’t begin to describe the moment.

It started out as a routine bit of fun at a Coldplay concert: Lead singer Chris Martin asked the cameras to scan the crowd for his “Jumbotron Song,” when he sings a few lines about the people the camera lands on.

The fictional classic rock band is weighing in on one of the buzziest moments of the week in advance of their film sequel's release.

REO Speedwagon's Bruce Hall adapted the lyrics from the band's 1980 hit 'Take It on the Run' to fit one of the week's buzziest viral stories.

Us Weekly has thoughts on why the Coldplay jumbotron affair involving Astronomer CEO Andy Byron has become the story of the summer

Rehabbing Pacers star Tyrese Haliburton was in the house for Saturday night's WNBA All-Star Game at Gainbridge Fieldhouse, but he almost missed his chance to say hi to the crowd when he struggled to locate the camera during a brief jumbotron appearance.

Coldplay frontman Chris Martin appeared to subtly reference the recent stir caused by viral concert footage of Astronomer CEO Andy Byron during the band’s latest stop in Wisconsin.