The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the problem. The company sent conservatives into a tailspin after it announced it was simplifying its long-held logo by dropping an image of an old-timer leaning against a wooden barrel.

The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.

A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21, 2025 in Homestead, Florida. The restaurant u