MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as part of Comcast's spinoff from NBC Universal.

The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, Versant, led by Mark Lazarus.

The name change came as a surprise to many, even those within the network who had previously been told that the MSNBC name would continue. Versant’s CEO Mark Lazarus told The Wall Street Journal that the rebranding, which will also erase NBC’s peacock from the properties being spun off, would help prevent “brand confusion.”