Apple has struck a perfect blend of small improvements in the Apple Watch while preserving everything that makes its wearable feel comfortable and familiar.

The Apple Watch Series 10 has an impressive display: the watch boasts a larger screen that offers up to 30% more display area compared to its predecessors. This makes it so much easier to interact with apps and notifications so that everything you need is just a glance away.

You can pick up an Apple Watch SE for just $189 over at Amazon right now. That’s a 24% saving on the usual $249 price, and means you have an extra $60 to spend on something else. Like a flashy new band, or an AppleCare Plus plan.

Amazon has also undercut manufacturers a few times during the holiday shopping season. For example, the Galaxy Watch 7 is still full price ($349.99) at the Samsung store compared to Amazon’s 17% discount. That won’t be the case when Black Friday kicks off in a couple of weeks, but if you’re looking for a deal today this is a good offer.

I've got to take my Apple Watch Series 10 off to review a different smartwatch, and I don't want to, simply because the latest Apple Watch is superb.

The Apple Watch Series 10 has dropped to its lowest price to date. Both sizes are $50 off ahead of Black Friday.

Whether we're popping in a pair of AirPods before a long run (hello, marathon training!) or checking our step count on our Apple Watches, we can't resist the brand's gear, especially while trying to hit our fitness goals.