MSNBC originally got its name from a joint venture between Microsoft—which operated MSN—and NBC, retaining the moniker even after NBC parted ways with Microsoft. Now that neither Microsoft nor NBC will be involved,

Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or MS NOW for short, as part of its

I will admit ,’” Maddow told Variety this week. Maddow confessed she’s also “still not all that sure about pronouncing ‘Versant,’ either,” referring to MS NOW’s new parent company following MSNBC’s corporate split from NBC.

MSNBC anchor Rachel Maddow publicly defended the cable news network's rebrand during an appearance on the Pivot podcast with tech journalist Kara Swisher. “In this case, we can apply our own instincts,