AI is increasing the volume and pace of content creation in advertising, making strategic clarity—not efficiency—the key to ...

Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...

Waterboy's Tulum, Mexico trip is a case study in the risks of ceding control to unfiltered, creator-driven content.

Ad Age is interviewing in-house media execs for their thoughts on trends, best practices and gripes they have with the industry. Read the last edition of this recurring series, with JPMorgan Chase’s ...

At Cannes Lions, leaders from PepsiCo, Bose, Tinder, Catalyst and VaynerMedia discussed how AI and social-first strategies ...

To attract a new generation of talent, agencies must rebrand advertising as a meaningful, creative and high-impact career path.

Taking place Sept. 16 and 17 in Chicago, this year’s speaker lineup features some of the most dynamic leaders in the business ...

Critics say Gut created little more than the case study for Hertog Jan’s campaign, which earned a Gold Lion in Creative ...

Optimization is about what matters most to each brand, and enabling them to pursue that with the precision, transparency and ...

Ads” by DDB agency Africa Creative involved rewarding listeners for guessing songs based on one-second snippets of them.

At Cannes Lions, Ad Age Studio 30 explores how Amazon Ads is using AI and video generation to help brands scale creative and ...

The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA ...