Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on ...

As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...

Articles written by Ashish Bhushan ...

Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, ...

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Shortlists for the 2025 edition of the PR Awards have been announced. The awards celebrate excellence in corporate communications and public relations. Winners will be announced on 19 February at an ...