Study after study shows has shown emotion makes advertising more effective and memorable. B2B brands have been slow to join ...

According to WFA figures, 80% of brands are concerned about how their creative and media agency partners are using generative ...

Almost a quarter of B2B marketers are actively looking for a new role, while 32% are open to opportunities. Store and/or ...

While the core fundamentals of marketing aren’t susceptible to change, the function is developing rapidly. This means ...

The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Everything you need to know to help you build, manage and lead your marketing team, from structures to team building and workplace culture.