Target named an insider as its next chief executive officer Wednesday, a decision that comes as the discount retailer tries to reverse a persistent sales malaise and to revive its reputation as the place to go for affordable but stylish products.

Target announced Wednesday that its CEO, Brian Cornell, will be stepping down from his role early next year. The news comes months after the retail giant became the target of a metro Atlanta-based boycott stemming from the chain’s retreat from some of its diversity,

Target CEO Brian Cornell will step down early next year after more than a decade at the helm of the $107 billion retail giant, the company said on Wednesday. In recent years, Target has suffered sluggish sales as the company weathered consumer boycotts over its Pride collection and a rollback of its diversity,