Although Roblox doesn’t mention this in its announcement, by offering users incentives to buy from its website or via gift cards, it can essentially evade Apple and Google ’s app store fees.

As scrutiny around Apple’s and Google’s app store fees ramps up around the world, Roblox is now offering users who buy its game currency, Robux, on the web and via gift cards 25% more than ...

Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.