Red Bull Racing continues to build its portfolio for the 2025 Formula 1 season with Norwegian video technology company Neat ...

The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing ...

The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a ...

The new-look Pac-12 Conference has appointed Octagon to lead its media rights negotiations, two years on from a failed ...

Rolex has expanded its relationship with the Women’s Tennis Association by joining its roster of Global Partners in a major ...

Basketball’s EuroLeague Women has secured a step up in exposure with DAZN coming on board to stream matches globally and add ...

The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to ...

SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a ...

Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions ...

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern ...

The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort ...

Australian online trading platform Pepperstone has pivoted its sponsorship strategy to mixed martial arts (MMA) after signing ...