Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice’s Shopper Experience Index, which surveyed over 8,000 consumers from across seven countries.

That easily topped YouTube, the next closest app, where users spent 87 minutes per day on average, as well as Facebook, which averaged 63 minutes per day per user. The report, led by Guggenheim analyst Michael Morris, noted that TikTok's average was beefed ...