People aren’t demanding AI features in their phones just yet, says Sheng Win Chow, an analyst at Canalys, which tracks smartphone sales. But Google is betting they soon will. The race continues and for now, Apple has a lot of catching up to do.

Google didn't need to make its own smartphone. Even though the company spent several years having other manufacturers build phones it could slap its "Nexus" branding on, selling hardware is not core to Google's business.

Google used the Pixel 10 launch to take potshots at Apple, which has repeatedly delayed AI updates to Siri, its digital assistant.