Starbucks to cut menu items and lay off staff to streamline operations
Starbucks will lay off 1,100 corporate employees globally and cut its menu by 30 percent as new Chairman and CEO Brian Niccol ...
Starbucks is getting rid of 13 drinks: Here’s the list
Starbucks customers are about to see a much smaller menu. The coffee giant has announced that it is removing 13 less popular ...
Will Starbucks’s Turnaround Be Successful? It All Comes Down to 1 Sentence
Before we dig into how Starbucks’s turnaround efforts are going, allow me a moment’s stroll down memory lane. I promise it’s ...
Starbucks Has More Than Business Problems To Fix: It’s Lost Customer Goodwill
Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a ...
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Starbucks plans to cut more than 1,100 corporate jobs
Starbucks will lay off 1,100 corporate employees and eliminate hundreds of open and unfilled positions, chief executive Brian Niccol said in a Monday email to staff. The move is part of Niccol ...
Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...