The new company will include the USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and the Golf Channel. Comcast will retain as part of NBCUniversal the NBC broadcast network, including NBC News; NBC Sports; the streaming service Peacock; and the cable channel Bravo.

Bravo, the NBC broadcast network and the Peacock streaming service are among the assets expected to remain part of Comcast. Mark Lazarus, the current chair of the NBCUniversal Media Group, is expected to lead the new company, according to the Journal and CNBC, and the process is expected to be completed in about a year.