Media giant Comcast is expected to announce Wednesday that it is spinning off many of its cable channel assets out of NBCUniversal, leaving it with more profitable NBC News and a handful of other outlets.

USA, Oxygen and other channels will break out into a standalone, publicly traded company The post Comcast to Spin Off Cable Networks Including MSNBC and E! as Linear Continues Decline appeared first on TheWrap.

The split would cleave off some of NBCUniversal’s best-known brands, which face the same cord-cutting challenges as many other major cable channels.