Coco Gauff's line with New Balance continues to expand.

Although grass is the most unforgiving surface for tennis players, Wimbledon is largely considered the most popular ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

New Balance continues to solidify the 991v2‘s standing as a premier silhouette, perfectly blending its storied running ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

"I really liked these sneakers, I only wear this brand and this model is the most comfortable. They look stylish" ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...