USC Trojans junior running back Waymond Jordan has seen his Name, Image, and Likeness (NIL) value skyrocket this summer ahead ...

Here's how the SEC's 16 teams stack up when listed by their highest-valued players in NIL for the 2025 season.

Over the past week, leaked details from Florida State’s proposed revenue-sharing agreements have raised eyebrows and alarms.

Jeremiah Smith Flaunts $4.2 Million Lavish Lifestyle After Signing Recent NIL Deal originally appeared on Athlon Sports.

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

Full details on the 18-team event, women's teams included, with more than $20 million in NIL money in Las Vegas this November ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

House Bill 378 includes multiple proposed changes to education law, including NIL regulations. It goes to Gov. Josh Stein for ...

The approval of the House settlement on June 6 opened the door for Division I institutions to begin paying athletes starting ...

Smith isn’t the first athlete at a Nike school to ink such a deal — women’s basketball star Hailey Van Lith did so while at ...

Revenue-sharing payments usher in a new era of college sports. UK basketball and others handled NIL payments with maturity.

Ohio State AD Ross Bjork is adamant about following rules pertaining to new NIL guidelines. Will other schools do the same?