For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is ...

TikTok will partner with the Association of Tennis Professionals (ATP) for a global content deal to facilitate more creator collaboration connected to the sport.

Did you really think AI would be ad-free? Advertising is the bedrock of the internet, whether you like it or not.

Conversations indexed in search engines included Google, Bing, and DuckDuckGo. Some of the exposed content revealed questions ...

Measured media spending for the client was estimated at nearly $25 million in 2024, according to agency research firm ...

“In approving the Hearst Merger, DallasNews shareholders would be able to realize significant and immediate value for their ...

The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotions, and fan engagement to honor the legacy of ...

Aviation American Gin has teamed with Wrexham, a Welsh soccer team co-owned by actors Ryan Reynolds and Rob McElhenney. The ...

“The acquisition of Mesa Outdoor is a pivotal step in our continued growth strategy. San Francisco is a vital market with ...

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience ...

Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of ...

Several companion model prototypes could soon become available including a doctor, therapist, loyal friend, homework helper - ...