Unilever’s Kathryn Swallow says women’s soccer remains a “fast-growing space” which is “nowhere near” where it should be.

Major League Baseball’s (MLB) Houston Astros have announced a 15-year naming rights partnership with air conditioner ...

Major League Baseball (MLB) delivered US$5.5 billion in total sponsor media value during the 2024 regular season, according ...

Deal described as a ‘merger of equals’ and will not see money change hands, according to Variety SpringHill co-founder ...

Warner Bros Discovery (WBD) has reportedly settled its breach of contract lawsuit with the National Basketball Association ...

French soccer club Lyon will avoid punishment if their financial issues are resolved by the end of the 2024/25 Ligue 1 season ...

‘A successful exchange was a condition for acquiring the Dish video business,’ a DirecTV spokesperson told CNBC in an email. ...

Exclusive deal includes FTA coverage on Quest for all sprint sessions and two main Grands Prix, including British GP.

Men's tennis tour the ATP has also announced that Italy will continue to host the ATP Finals for five more years.

AWSN, a global 24/7 women’s sports network, was unveiled earlier this month by Goldberg and streaming media company JungoTV.

Netflix gets big audience in another test of its live infrastructure ahead of NFL Christmas day and WWE global live streams.

The Ultimate Fighting Championship (UFC) has signed up tech giant IBM as the mixed martial arts (MMA) organisation’s first ...