See who are the best superspeedway racers right now in NASCAR ahead of Saturday's regular-season finale at Daytona (7:30 p.m. ET, NBC) ...

Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...

We officially kick off the 2025 High School Football season on Thursday night as Pike Road faces off against Prattville ...

The words "Pat Dye Field" will be displayed on the 25-yard lines at Jordan Hare Stadium thanks to a 5-year partnership with ...

SEC programs have started partnering with large corporations, but one school is adding a sponsor that also aims to honor ...

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

“We are profoundly grateful to Jimmy Rane and YellaWood for honoring Coach Dye and supporting Auburn Athletics in this ...

The Tigers' partnership with YellaWood brings new field branding to Jordan-Hare Stadium just as the program celebrates the 20th anniversary of Dye's Hall of Fame induction.

This article was originally published on www.si.com/fannation/name-image-likeness as Auburn announces on-field advertising ...

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

Auburn says fans will see the new on-field logo for the first time during the Tigers’ first home game Saturday, Sep. 6 vs. Ball State.

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an ...