For Broccoli and Wilson, Bond was more than IP; it was a legacy. With Bond as a family business, their relationship to the world’s most famous spy was personal. There are many ways that Amazon MGM Studios could shape where the movies go from here; some are genuinely exciting. But above all, this means:

Thankfully Jeff Bezos doesn't seem to be putting himself in the run-in to play James Bond after Amazon took control of the iconic franchise. Earlier this week, it was announced that longtime 007 producers Michael G Wilson and Barbara Broccoli have formed a joint venture with Amazon MGM Studios.

Jeff Bezos’ Amazon has acquired creative control over the James Bond movie franchise. Longtime producers Michael G. Wilson and Barbara Broccoli will stay on as co-owners but cede creative control to Amazon MGM Studios after staunchly defending it from advances.