It doesn’t take much for Cincinnati Bengals quarterback Joe Burrow to go viral these days. In fact, it turns out he can even revisit old ad campaigns to get social media buzzing again. Case in point, Burrow just took to Instagram to share footage from an advertisement he shot last year. The post quickly went viral across multiple platforms.

As much as he minced his words when it came to losing games the defense gave away, he still looked like the leader the Bengals needed. If they franchise tag Higgins with the intention of trading him, the not-so-nice side of Burrow could arise.

With the Cincinnati Bengals missing out on the playoffs last season, the front office is actively exploring options to strengthen the roster around quarterback Joe Burrow.