The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – ...

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – ...

Discover the BMW Vision Driving Experience, showcasing the Heart of Joy technology that enhances efficiency and driving ...

Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...

The way the rear bootlid and brake lights sweep upwards into a ducktail spoiler. We’ve seen the concept version of the ...

The BMW Vision Driving Experience is a test bed for many of the systems we will see in its upcoming Neue Klasse of ...

it is essentially a rolling test rig for the powerful computing system that will regulate the driving experience of the upcoming Neue Klasse vehicles - and BMW refers to it as the “Heart of Joy”.

BMW recently showcased their Gen6 battery technology for the upcoming Neue Klasse generation of cars. At the core of the Neue Klasse will be the "Heart of Joy" and "Superbrains" technology which BMW ...

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...