Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised brand awareness for the tech firm.

The data company Astronomer has been the focus of an "unusual and surreal" amount of attention, the company's new CEO said in a statement Monday.

On July 15, during a Coldplay concert at Gillette Stadium in Foxborough, Massachusetts, Astronomer CEO Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR. It would have been a cute candid moment if not for the fact that the pair immediately tried their absolute best to hide from the camera.