Cracker Barrel stock dips
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Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company co-founder Jack Lowery fears the changes could disrupt its future.
Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.
Cracker Barrel has been the talk of the town over the last few days, and if their new rebrand has proven anything, it’s that folks love what’s familiar to them. The restaurant chain and gift store, known for serving up country classics with a cozy feel,
Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image of a man leaning against a barrel.
When Cracker Barrel erased its folksy figure, it triggered more than aesthetic complaints. Experts explain the psychological ‘trust contrasts’ that make logos emotional.
The Democratic party and California governor joined the backlash against the Southern restaurant chain’s new design.
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‘Gutfeld!’ reacts to Cracker Barrel’s rebrand
Fox News host Greg Gutfeld and the ‘Gutfeld!’ guests discuss how Cracker Barrel’s stock tanked after its rebrand. Donald Trump to make televised announcement from Oval Office: What to know New Orleans Mayor LaToya Cantrell has been indicted.
Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.