Duolingo's make-believe mascot, Duo Owl, duped his death

Duolingo's owl mascot is alive after all. What did it gain from faking his death?
Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.
Duolingo's make-believe mascot, Duo the Owl, duped his death
Get all the news you need in your inbox each morning. The quick-paced video shows the completion of several in-app challenges, implying that users’ increased activity on the app may have brought the beloved mascot back to life.
Duo the owl mascot revived. Duolingo declares, "legends never die."
Posts appeared on the company's social media accounts on Monday, declaring "Legends never die" and "Duo is back."
The Duolingo owl’s resurrection was a little predictable
Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird is back, returning to berate avid linguists in a dramatic resurrection for the ages.
Dua Lipa reacts to Duolingo owl's death: 'Til' death duo part'
"It is with great sorrow that we announce the passing of our beloved mascot, Duo the Owl," a Duolingo spokesperson said in a statement. "For years, he tirelessly reminded millions to do their language lessons − sometimes with gentle nudges, sometimes with sheer, unhinged persistence. But even the most relentless of birds can only take so much."
Duolingo's Duo the Owl Returns From the Dead
Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company's social channels Monday, with posts featuring a video of a person in a Duo mask and neon green suit busting out of a coffin,
Duolingo's Duo the Owl and other characters are being taken out, one by one
Saturday Night Live is celebrating 50 years and got together a group of stars to commemorate the milestone. Tom Hanks and Rita Wilson were among the celebrities who attended SNL50: The Homecoming Concert and participated in a funny bit. During the concert special, host Jimmy Fallon clarified that the three-hour show would only present musical …
Duo the Owl is alive? Death of Duolingo's make-believe mascot was all a stunt.
The death of Duolingo's beloved mascot, Duo the Owl, was part of a campaign to see which countries could earn the most experience points to save Duo.
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RIP Duo, the Duolingo owl. Why would the company kill its own mascot?
Duolingo's bold choice to lean into the snarky side of the owl has paid off considerably, says Matt Williams, a visiting ...
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The Duolingo owl is back from the dead – what now?
Duolingo is known for its impactful branding thanks to its legendary mascot, so when the bird's untimely demise was announced ...
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Duolingo Owl Returns From the Dead With Surprise Announcement
Nearly two weeks after Duolingo announced that their mascot Duo—formally known as The Duolingo Owl—had “died,” the language learning app’s nocturnal bird made a surprise return.
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"This time we need to teach YOU a lesson": Hilarious reactions erupt as Duolingo clarifies why it staged its mascot's 'death'
Duolingo has officially brought an end to its cryptic PR stunt, one that saw its mascot, the raging green owl, pronounced ...
Duolingo Owl Rises Again: Beloved Mascot Comes Back To Life And TikTok Reacts
After being hit by a Cybertruck and dying, the Duolingo mascot, Duo the owl, has risen from the dead and TikTok reacts ...