Cracker Barrel, MAGA
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Infuriated MAGA moaners have dragged their new poster girl, Sydney Sweeney, into the conservative rage over Cracker Barrel’s new logo. The logo, launched on Tuesday, is text-only, returning to the original logo that accompanied the chain’s launch in 1969.
MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.
Restaurant chains mocking their competitors is nothing new ― Wendy’s has built a whole social media brand on it. But Steak ’n Shake has recently been on a tear trying to suck up to the Trump White House and the Make America Healthy Again crowd.
Cracker Barrel has changed its logo for the first time in 48 years—and people are cracking up about it online. The change has prompted backlash, including from conservatives, though many have taken to social media to ridicule the backlash.
The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.