campaignbriefasia.com12h
easypaisa partners with BBDO Pakistan and IMPACT BBDO on new ad campaign which shows reels of cats and travel instead of ads
"Don’t like watching ads? Watch cat reels instead." In a bold move, easypaisa has launched a broadcast and digital campaign ...
campaignbriefasia.com14h
Vim teams up with NGO and Bollywood celebrities to drive equal responsibility in marriages
Vim, a dishwashing brands, recently launched their ‘Equal Vows’ campaign, featuring a renowned Bollywood couple, Rajkummar ...
campaignbriefasia.com14h
OMD’s Charlotte Lee and GroupM’s Helen McRae named as APAC Effie Heads of Jury
Effie APAC has announced Charlotte Lee, CEO of OMD Asia Pacific and Helen McRae, President of Growth and Marketing of GroupM ...
campaignbriefasia.com14h
Singtel launches Project NarrAItive AI-powered campaign to celebrate 60th birthday
In celebration of Singapore’s upcoming 60th birthday, Singtel has unveiled Project NarrAItive – an artificial intelligence ...
campaignbriefasia.com18h
Mae Ng returns to McCann Worldgroup as new Chief Client Officer of China
Before returning to McCann Worldgroup, Ng served as Marketing and Communications Director for Bottega Veneta Greater China, ...
campaignbriefasia.com16h
Bala Pomaleh signs on with Dentsu Malaysia as Chief Executive Officer of Media
Dentsu has appointed Bala Pomaleh as CEO, Media, dentsu Malaysia. Effective 3 March 2025, Pomaleh will report to Audrey Chong ...
campaignbriefasia.com18h
BBDO Unveils Bold New Vision: “Do Big Things”
BBDO is entering a new era—one fueled by ambition, creativity, and an unshakable belief that big is not about size, but about ...
campaignbriefasia.com19h
TOPic Beijing hijacked the Paris Olympics logo to promote Chinese dairy brand Yili
The Chinese are obsessed with the Olympics, especially after securing the bid to host. In China, becoming an Olympic sponsor not only means gaining immense attention but also unlocking greater sales ...