Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything.
As news consumption evolves, The New York Times' R&D Lab department is at the forefront of redefining how stories are told. Their goal? To enhance the ...
Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are ...
Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...
WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building ...
November 6 @ 11:00 am - 11:45 am | Virtual ...
As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, ...
In today’s rapidly evolving media landscape, publishers and broadcasters are increasingly looking to AI to reach new audiences and build loyalty. At Arc ...
Gone are the days when a sports fan could locate their favorite team’s game quickly on a predictable outlet. Instead, broadcast contracts are divided ...
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