Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

How to write a great meta description The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; ...

Pernod Ricard’s #EngageResponsibly Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits ...

Carefully monitor P&L and scale fast (content and creator costs can be high) Päivi Korvela, consultant: Content creation and its costs are the two key areas to solve for anyone entering social ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

Key takeaways – Google announces new AI capabilities for travel companies, and this month partnered with Spanish OTA eDreams to build new AI products. – Online travel agencies (OTAs), including ...

As we look ahead to 2022, it’s undeniable that great opportunities await those bold enough to think digitally. But it’s also starting to feel like many in B2B are getting distracted by shiny new ...

Online advertising has always been complex (sometimes obfuscatory) but retail media has shown FMCG brands that the devil is truly in the detail. Advertisers are getting to grips with new ways of ...

Creative problem solving to the fore; but a lack of systems thinking Jenny Burns, Magnetic: The skills coming to the fore are creative problem solving and human-centered creativity – balancing ...

High on the 2022 agenda for many marketers is communicating more directly with potential customers. But they don’t need to look far to realise that many are not listening. With consumers experiencing ...