Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on ...

As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Articles written by Ashish Bhushan ...

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

The acquisition is expected to help the Indian media and entertainment company to expand its business footprint globally, ...

Campaign Asia-Pacific has officially begun work on the 7th annual CMO Power List, our definitive guide to the most senior and influential brand marketers across the region. In partnership with ...

Mobility has always been integral to the lives of Indians. From our country’s bustling cities to serene villages, it is how individuals traverse this vast and diverse subcontinent, connecting ...

Cleartrip, a Flipkart company, is taking a fresh approach to hotel booking with the next phase of its ‘Explore Hotels by Vibe’ campaign. The latest film brings together two unexpected yet compelling ...

The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO ...