The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC ...

IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to ...

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most ...

Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ...