The singer is responsible for bringing $992,361,912 in media attention to the NFL, according to Apex Marketing.

The NFL has reportedly amassed almost $1 billion worth of publicity thanks to Taylor Swift’s romance with Travis Kelce.

The pop star confirmed her relationship with Kansas City Chiefs’ tight end Travis Kelce in September 2023 and has regularly ...

The football league enjoyed a “Taylor Swift effect” of spikes in ticket sales and merchandise, especially among female fans, according to new data.

American tennis star Frances Tiafoe recalled drinking ‘all day’ with Taylor Swift and said the star got her ‘ultimate respect’ ...

Frances Tiafoe has recalled his exciting encounter with Taylor Swift after they watched an NFL game together in a private ...

Kansas City Chiefs quarterback Patrick Mahomes and wife Brittany recently celebrated their daughter's birthday, dining with ...

While the league enjoyed a spike in viewership since Swift and Kansas City Chiefs star Travis Kelce made their romance public, MarketWatch obtained data showing her monetary effect.

"We're never going to make excuses, but he was battling through a pretty big illness there.''- Chiefs GM Brett Veach on ...

Since making their relationship public in September of 2023, Swift and Kelce have been constantly in the limelight and grabbing headlines.

The Chiefs tight end's potential return for one more season could be tied his superstar girlfriend in a unique way ...

The Kansas City Chiefs are not the party with the most to lose if Travis Kelce retires — he is incredibly valuable to NFL commissioner Roger Goodell. Head coach Andy Reid would be devastated ...